Tom Johnson

Designer of experiences and purveyor of pixels.

I'm an Atlanta-based designer with aspirations to one day own my very own face-towel steamer. I’ve worked in print, promotional, experience, digital, web, and app design. Currently I'm managing user experience design at Intradiem.

I Work With:

I've worked with a number of startups, in and outside of the tech industry. I've found that the most difficult part of design that startups run into is trying too many things at once. Without a clear focus in your designs, your precious first adopters can begin to get frustrated and leave. Why are they leaving? Is it because your value prop isn't right, or is it because your users are encountering slow, or confusing interfaces?

I can take the time to interview those users, or help with cutting out the fat with your interface, so that the experience you want your users to have always comes through.

Small Businesses
Designing logos, websites, or a brand for your business can be difficult and confusing. My first priority with business clients is to try and find them the cost-effective solutions, not just the ones that are popular or flashy. Do you need a custom built website? Perhaps, but often there are much cheaper and quicker options that will better suit your needs.

Those options can give you quicker turnarounds and great results, but choosing and learning a new platform can be frustrating. I help you sort through all of that noise and find the solutions that work best for your business, not for my wallet, often only in the matter of a few hours of consultation.

Design and UX are treated like buzzwords, and they shouldn't be. Design is a pragmatic approach that puts a focus on clear information, and is not about making things pretty. UX design is an objective practice that looks at what your users experience when using your products, and seeks to make it as delightful and easy as possible.

My Words:

There Are No UX Best Practices

Recently I downloaded Goldstar on my iPad. It’s a ticket buying app, similar to stubhub or ticketmaster. This is the first screen I saw:

I looked for a ‘skip’ button or some other way that I could use the app without actually having to create an account. Maybe there was...

Read The Full Article on Medium ->

Nothing is Intuitive

“We need to make it more intuitive"
“That’s not intuitive”
“Our primary goal is that it be intuitive"
…stop. Please.
Almost every design discussion I’ve had lately has had one of these quotes. I hear it from clients, large corporations...

Read The Full Article on Medium ->

The Proposal: A Short Story

It was a glorious day in the small town of Shorewood, Wisconsin. The birds were echoing memories of a summer soon to be gone, the trees were dancing in the calm lake breeze, and the sky sang...

Read The Full Story on Joy Lynn ->

My Work:

This is not even close to all of my work, as I like to keep this place pretty tidy, and much of my work is under NDA, but it's the most recent stuff.

On that note, a piece of advise some designers give to others is "Only put the work you want to do more of on your portfolio."

Yeah, no.

This site is about what I do and what I've done. I'm proud of the time and effort that some of these projects took, even if they don't fit into what I currently do for my clients.

Illustration? That's how I became a designer.

Logo design? I'd never have started freelancing without it.

Print design? What else would have sent me screaming into the loving arms of digital design?

I illustrated kleenex boxes during my lunch breaks at my first design job, I did quick logos for friends and clients out of college, and I loved it (well, mostly). It's not what I do anymore, but I figure that if you're here, you want to learn about me. I made all of this and I'm proud of it. Why hide it just because I just do UX now? This site is the only digital handshake, and darn it, I'm going to show you it all. So dig in... but please don't ask me to do your logo.
web design case study

Want to work on a project with me? Just want to chat? Hit that excessively large blue button and let’s get rolling.

Contact Me

I have these internets too